Newsroom

Shoppers are increasingly asking AI to find, compare, and buy. OpenAI has rolled out native shopping experiences inside ChatGPT—complete with product search, summarised comparisons, and “buy now” paths—while other assistants are racing to similar capabilities. If your catalogue, content, and data aren’t machine-readable and up-to-date, AI systems will overlook you or surface the wrong offer. Below is a practical checklist for Shopify merchants to make products discoverable by AIs and trustworthy at checkout, followed by team and tool suggestions, and a short note on where Tightly fits (inventory integrity powers every AI result).

Tightly Unveils Tightly 2.0 — Sell Through Stockouts, Scale Across Stores, Buy With Confidence