Apparel & Fashion

Size curves, drops and seasonality, handled.

Plan seasonal ranges and drops at size and channel level — and re-plan live as sell-through tells you what's working.

  • Buy the size curve before a single unit sells — and land the runners, not the broken sizes.
  • Re-plan the range the week a drop lands, not a month later.
  • Protect full-price sell-through and keep the season out of deep markdown.
Apparel & Fashion — planned with Tightly

What strong apparel planning delivers

+7 pts

Full-price sell-throughmore of the range sold before the first markdown

from 22%
16%

Season markdown rate, cut toward the top-quartile benchmark

96%

Size-curve integritythe sizes that sell, kept in stock

Directional benchmarks for apparel & fashion planning, not a customer guarantee — audited results are in the story below.

Why apparel planning is hard

Fashion lives and dies on the drop. Plan the range too safe and you leave full-price sales on the table; too bold and you carry the season into markdown. The hard part is that demand moves faster than the spreadsheet that's meant to track it.

1

Size curves, not averages

A style sells through unevenly by size and channel. Plan to the average and you stock out of the runners while the broken sizes sit.

2

Drops change the plan weekly

Every drop rewrites what's working. By the time last week's numbers are consolidated, the buy window has moved on.

3

Markdown eats the season

Ageing options get cleared late and deep, giving away margin you could have protected by acting two weeks earlier.

Your agents

Meet your Demand agent

Forecasts new styles from look-alikes and re-forecasts the range on live sell-through, drop by drop.

Meet the agents
Tightly agent
just now · within your limits
Live

Re-forecast ready — 3 categories have drifted from plan this week. Want me to stage the moves for your review?

Drifted vs plan · this weekΔ wmape
Tailored Trousers+9%8%
Woolly Layers−12%11%
Activewear+5%9%
Rebalance 240u DC → SFRe-baseline OTB Q3Hold buy on OCN-072
Stage movesReview firstLogged · audit ready
See it in the product

A look at the plan, tuned for apparel.

Apparel·SS27 pre-season buy · Wide-Leg Pants
Full-price sell-through
78%
+7 pts vs LY
Markdown rate
16%
down from 22%
Size-curve integrity
96%
in-stock by size
OTB headroom
$1.2M
within envelope
Weeks of cover
9.4
landed in band
Demand by size · hero style
units share
bought to averageXS8%S18%M30%L24%XL14%XXL6%● even buy breaks M / L — the sizes that sell
Styles vs seasonal envelope
Yarrow Wide-Leg Trouser
$89 · size curve locked
on track
Bramble Knit Midi
$78 · add depth · M / L
coverage gap
Fern Poplin Shirt
$62 · trim buy 12%
over-committed
Sorrel Trouser · carryover
$84 · bleeder · free cash
clear
Season outcome
+7 pts
more sold at full price, before the first markdown
Bought to the curve — demand by size, reconciled to the seasonal envelope before the buy is committedLive plan · SS27
Questions apparel teams ask

The details that decide it.

The short version: yes, it fits your hierarchy, your stack and your calendar. Talk to us about your range.

Do you plan at style-colour-size?

Yes. Every style is planned to its own size curve by channel, and the buy is committed to that curve — not a flat average that breaks your best sizes.

How fast can we re-plan after a drop?

The range re-forecasts on live sell-through the week a drop lands, so the chase and the next buy move with demand instead of last month's numbers.

Can we keep our Excel line plan during rollout?

Yes. Tightly reads your existing line plan and ERP, so teams keep working the way they do today while the connected plan takes over the heavy lifting.

It shows up in the numbers.

The forecast finally reads the size curve our merchandisers saw in real life. We stopped selling out of the medium in week two and stopped drowning in the sizes nobody wanted.
D
Head of Planning
DTC apparel · 8-figure GMV · UK
Working capital freed22%
12 mo
96%
Size availability
21%
Overstock
1.6×
Inventory turns

Directional outcomes for a DTC apparel brand planning size and depth on live sell-through.

Across apparel, leaders sell 71% at full price versus 57% — the gap is size-level availability on the runners.

Tightly · State of Retail Inventory 2026

Plan with confidence. One set of numbers, every team, every week.

There's nothing to rip out. Tightly runs on your existing ERP, EDI, e-commerce and POS. Give us 30 minutes and we'll show it on your own categories.