Beauty & Personal care

Shelf-life-aware buys and replenishment.

Plan repeat-purchase ranges with shelf life in mind — replenish the heroes and avoid writing off the slow movers.

  • Keep hero SKUs and every shade in stock through subscription pulls.
  • Cap buys to shelf-life so slow shades never age into a write-off.
  • Launch new shades from a look-alike, not a cold guess.
Beauty & Personal care — planned with Tightly

What strong beauty planning delivers

28%

Shade-tail write-off, held to shelf-life

95%

Hero-SKU service level through subscription spikes

+14 pts

New-shade launch accuracy vs a cold start

Directional benchmarks for beauty & personal care planning, not a customer guarantee — audited results are in the story below.

Why beauty planning is hard

Beauty runs on repeat purchase and shelf life. The heroes need to never run dry, while the slow movers can't be allowed to age into a write-off — two opposite jobs the same plan has to do.

1

Heroes can't stock out

A repeat-purchase staple that's out of stock sends a loyal customer to a competitor. Cover on the heroes is non-negotiable.

2

Shelf life is a clock

Slow movers don't just tie up cash — they expire. Buy too much and the margin goes in the bin.

3

Long tail, real money

Hundreds of SKUs each move a little. The plan has to manage the tail without a planner touching every line.

Your agents

Meet your Supply agent

Replenishes fast movers to policy and flags shelf-life risk before stock has to be written off.

Meet the agents
Tightly agent
just now · within your limits
Live

Re-forecast ready — 3 categories have drifted from plan this week. Want me to stage the moves for your review?

Drifted vs plan · this weekΔ wmape
Tailored Trousers+9%8%
Woolly Layers−12%11%
Activewear+5%9%
Rebalance 240u DC → SFRe-baseline OTB Q3Hold buy on OCN-072
Stage movesReview firstLogged · audit ready
See it in the product

A look at the plan, tuned for beauty.

Beauty·Replenishment · Master Mattes · 12-shade range
Hero service level
95%
against subscription pulls
Shade-tail write-off
-28%
held to shelf-life
Weeks of cover
6.2
landed in band
New-shade accuracy
+14 pts
vs cold launch
Expiry avoided
$34k
not over-bought
Shade cover vs shelf-life ceiling
weeks of cover
weeks of covershelf-life ceiling9 wksheroS16.2S25.4newS34.1S47.3S58.2riskS611.4S76.6riskS812.1● S6 / S8 over shelf-life — capped, not over-bought
Shades · cover & shelf-life
Master Mattes · Classic (hero)
$22 · 95% SL · velocity replen
on track
Master Mattes · Bold (new)
$22 · look-alike from Classic
seeded
Velvet Nude · LE
$24 · 6 wks shelf-life
expiry risk
Rosewood · capsule
$22 · GWP · free cash
clear
Waste outcome
−28%
shade-tail write-off — held to shelf-life, not over-bought
Heroes stocked, tail spared — replenished to velocity, capped by shelf-lifeLive plan · Wk 32
Questions beauty teams ask

The details that decide it.

The short version: yes, it fits your hierarchy, your stack and your calendar. Talk to us about your range.

Do you account for shelf-life and lot expiry?

Yes. Shelf-life caps how deep a buy can go, so replenishment tops up the heroes without over-buying a slow shade past its expiry.

How do new shades forecast with no history?

A new shade inherits the demand shape of its closest existing sibling in the franchise, so the day-one buy is grounded instead of guessed.

Can you handle subscription and regimen demand?

Subscription pulls are built into the safety stock, so the everyday heroes hold service level even when refills spike.

It shows up in the numbers.

Long lead times used to mean we found the overstock at end-of-quarter. Now the model flags the drift in-season and we act weeks earlier, so less of the range ever reaches markdown.
H
Planning Lead
Home · part of a global CPG group · Europe
Aged stock26%
12 mo
+6 pts
Availability
2.0×
Inventory turns
19%
Markdown depth

Directional outcomes for a home & lifestyle brand re-planning on the live signal, not quarterly.

Home retailers carry 22% of stock past its window on average — leaders keep it under 12% by acting weeks earlier.

Tightly · State of Retail Inventory 2026

Plan with confidence. One set of numbers, every team, every week.

There's nothing to rip out. Tightly runs on your existing ERP, EDI, e-commerce and POS. Give us 30 minutes and we'll show it on your own categories.