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Glossary

Demand & forecasting

What is cannibalization?

A new or promoted product taking sales from your existing ones rather than adding new demand.

Why it matters: Ignore it and you double-count demand, over-buy the range, and wonder why the category didn't grow.

Related terms

new-product forecasting

Predicting demand for a product with little or no sales history.

an assortment

The range of products planned for a season, channel or store.

Plan with confidence. One set of numbers, every team, every week.

There's nothing to rip out. Tightly runs on your existing ERP, EDI, e-commerce and POS. Give us 30 minutes and we'll show it on your own categories.

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