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Glossary

Demand & forecasting

What is new-product forecasting?

Predicting demand for a product with little or no sales history.

Why it matters: It's the hardest and most valuable forecast, because new lines carry the most markdown and stockout risk.

Related terms

cohort baselining

Forecasting a new product by anchoring it to a small group of past products that behaved like it.

cannibalization

A new or promoted product taking sales from your existing ones rather than adding new demand.

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