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Glossary

Financial KPIs

What is sell-in vs sell-through?

Sell-in is what you sell to a wholesale partner; sell-through is what their customers buy.

Why it matters: Strong sell-in with weak sell-through means returns, markdowns and no re-order. Watch both.

Related terms

sell-through

The share of stock that has sold in a period.

demand sensing

Adjusting the near-term forecast from current signals (recent sales, web traffic, orders) rather than history alone.

Plan with confidence. One set of numbers, every team, every week.

There's nothing to rip out. Tightly runs on your existing ERP, EDI, e-commerce and POS. Give us 30 minutes and we'll show it on your own categories.

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