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Glossary

Pricing & markdown

What is a promotion?

A temporary price cut or offer to lift demand.

Why it matters: Promotions move volume but can pull forward sales you'd have made anyway. Plan the uplift, not just the discount.

Related terms

base demand vs uplift

Base is the demand you'd get with no promotion; uplift is the extra a promotion or event drives.

a markdown

A permanent cut in selling price to clear stock that isn't moving fast enough.

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