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Glossary

Demand & forecasting

What is base demand vs uplift?

Base is the demand you'd get with no promotion; uplift is the extra a promotion or event drives.

Why it matters: Separating them stops you reading a promo spike as a new normal and over-buying after it.

Related terms

a promotion

A temporary price cut or offer to lift demand.

demand sensing

Adjusting the near-term forecast from current signals (recent sales, web traffic, orders) rather than history alone.

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