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Glossary

Merchandising & allocation

What is option count?

The number of distinct choices (styles, colors) in a range.

Why it matters: It's the breadth-versus-depth lever. More options spread risk and buy thinner; fewer go deeper on bets.

Related terms

an assortment

The range of products planned for a season, channel or store.

a line plan

The planned list of styles or options for a season, with rough volumes and price points.

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