Health & Wellness

Repeat-purchase replenishment, low drama.

Steady, repeat-purchase demand planned and replenished automatically — so subscriptions and staples never run dry.

  • Never stock out a subscriber's monthly refill.
  • Hold staples at tight cover — steady demand needs less buffer.
  • Cap lot buys to shelf-life so nothing expires on the shelf.
Health & Wellness — planned with Tightly

What strong health planning delivers

97%

Subscription fill rate on the staples

from 7.3
4.2

Weeks of cover on steady lines

22%

Expiry write-off, capped to shelf-life

Directional benchmarks for health & wellness planning, not a customer guarantee — audited results are in the story below.

Why health planning is hard

Health and wellness is repeat-purchase demand with low drama — until a staple runs dry. Subscriptions and routines mean a stockout isn't a missed sale, it's a cancelled habit.

1

Staples can't run out

A subscription that can't be fulfilled churns. The everyday lines have to stay above cover, automatically.

2

Steady, but not flat

Repeat demand drifts with new-customer growth and seasonality. A static reorder point quietly goes wrong.

3

Manual top-ups don't scale

Reordering staples by hand burns planner time on the predictable, leaving none for the exceptions.

Your agents

Meet your Supply agent

Keeps repeat-purchase lines above cover and reorders to policy without manual top-ups.

Meet the agents
Tightly agent
just now · within your limits
Live

Re-forecast ready — 3 categories have drifted from plan this week. Want me to stage the moves for your review?

Drifted vs plan · this weekΔ wmape
Tailored Trousers+9%8%
Woolly Layers−12%11%
Activewear+5%9%
Rebalance 240u DC → SFRe-baseline OTB Q3Hold buy on OCN-072
Stage movesReview firstLogged · audit ready
See it in the product

A look at the plan, tuned for health.

Health & Wellness·Continuity plan · Daily Multi · subscription
Subscription fill rate
97%
held on continuity
Weeks of cover
4.2
down from 7.3
Stockouts
0
refills protected
Expiry write-off
−22%
capped by shelf-life
Forecast drift
tracked
with the subscriber base
Base-load vs cover band · hero staple
weekly refill
static reorder pointdrifts under refillW20W23W26W29W32subscriber base-load · tight cover band● fill 97% at 4.2 wks cover — steady, no seasons
Staples · continuity
Daily Multi · 60-ct (hero)
$32 · 97% fill · replen
on track
Omega-3 · subscription
$28 · cohort tracked
base-load covered
Sleep Blend · new
$34 · cohort growth
ramping
Greens Tub · lot
$45 · 6-mo shelf-life
expiry cap
Reliability outcome
97%
subscription fill rate — held at 3 fewer weeks of cover
Staples never dry — cover tracks the subscriber base, capped by shelf-lifeLive plan · Wk 32
Questions health teams ask

The details that decide it.

The short version: yes, it fits your hierarchy, your stack and your calendar. Talk to us about your range.

How do you plan subscription demand?

The forecast tracks the subscriber base and its growth, so replenishment holds the refill lines at tight cover without a manual top-up.

Can steady demand run at lower cover?

Yes. Clean, continuous demand forecasts with high confidence, so you hold fewer weeks of cover at the same or better fill rate.

Do you handle lot expiry?

Shelf-life caps the buy depth, so a slow lot is never bought past the date it can sell.

It shows up in the numbers.

Our build plan and our demand forecast used to live in different files that disagreed by week three. On one model they reconcile live, and we build to what the market is actually pulling.
S
Head of Supply Planning
Sporting goods · made-to-demand · global
Full-price sell-through+8 pts
12 mo
96%
Availability
17%
Season markdown
1.8×
Inventory turns

Directional outcomes for a global made-to-demand maker planning demand and build to one signal.

For made-to-demand brands, top performers keep availability above 95% without building stock that waits months to sell.

Tightly · State of Retail Inventory 2026

Plan with confidence. One set of numbers, every team, every week.

There's nothing to rip out. Tightly runs on your existing ERP, EDI, e-commerce and POS. Give us 30 minutes and we'll show it on your own categories.