Consumer electronics

Launch-driven peaks, tight stock control.

Plan around launches and short life-cycles — forecast the launch curve, control stock tightly, and clear tail end cleanly.

  • Seed a new generation's launch curve from the last one's demand shape.
  • Draw down the outgoing generation before it strands at end-of-life.
  • Clear terminal stock against a margin floor, on time.
Consumer electronics — planned with Tightly

What strong consumer planning delivers

41%

End-of-life write-down

+15 pts

Launch-buy accuracy vs a cold start

~0

Terminal stock left stranded

Directional benchmarks for consumer electronics planning, not a customer guarantee — audited results are in the story below.

Why consumer planning is hard

Consumer electronics is launch-driven and unforgiving. Demand front-loads at launch, life-cycles are short, and end-of-life stock loses value by the week — so the plan has to nail the launch curve and clear the tail before it's worth nothing.

1

Launches front-load demand

Most of the volume comes early. Buy to a flat curve and you stock out at launch or carry the model past its prime.

2

Value decays weekly

End-of-life inventory isn't just slow — it's depreciating. Clearing it late costs far more than clearing it on time.

3

Short windows, hard calls

By the time you know a model is fading, the clean markdown window is already closing.

Your agents

Meet your Markdown agent

Watches the life-cycle curve and proposes the markdown that clears end-of-life stock while protecting margin.

Meet the agents
Tightly agent
just now · within your limits
Live

Re-forecast ready — 3 categories have drifted from plan this week. Want me to stage the moves for your review?

Drifted vs plan · this weekΔ wmape
Tailored Trousers+9%8%
Woolly Layers−12%11%
Activewear+5%9%
Rebalance 240u DC → SFRe-baseline OTB Q3Hold buy on OCN-072
Stage movesReview firstLogged · audit ready
See it in the product

A look at the plan, tuned for consumer.

Consumer electronics·Lifecycle plan · Aurora X2 launch
EOL write-down
−41%
vs last launch
Launch-buy accuracy
+15 pts
vs cold launch
Sell-through at launch
88%
first 6 weeks
Weeks of cover
6.0
landed in band
Terminal stock stranded
~0
cleared before EOL
Product lifecycle curve · Aurora X2
demand index
pre-launchrampactivedrawdownEOLseeded from last genlaunch peakdrawdown · stop replenEOLAurora X2 · new genX1 · outgoingseed (last gen)● launch seeded from last gen · outgoing drawn down before it strands
Lifecycle · by generation
Aurora X2 · new gen
$499 · seeded from X1
ramp
Aurora X1 · outgoing
$429 · stop replen · wk6
drawdown
Aurora X1 · terminal
$349 · margin floor
clear
Aurora Case · accessory
$39 · elastic · steady
replen
Lifecycle outcome
−41%
end-of-life write-down — successor-seeded launch, timed drawdown
Launch seeded from the last generation — outgoing gen drawn down before it strandsLive plan · Wk 32
Questions consumer teams ask

The details that decide it.

The short version: yes, it fits your hierarchy, your stack and your calendar. Talk to us about your range.

How do you forecast a launch with no history?

A new generation inherits the demand shape of its predecessor, so the launch buy is grounded in a real curve instead of a cold guess.

How do you avoid being long at end-of-life?

The outgoing generation is drawn down on schedule — replenishment stops before EOL so terminal stock doesn't strand.

Do you handle accessories and attach?

Accessory lines replenish steadily underneath the lifecycle, with price-sensitivity flagged where a move drives velocity.

It shows up in the numbers.

A single viral shade can distort the whole plan. The model re-forecasts hourly, so when a launch takes off we re-buy the shades that are actually moving instead of guessing a month later.
C
Director of Demand Planning
Colour cosmetics · scaling past $500M · US
Working capital freed23%
12 mo
97%
Shade-curve integrity
22%
Season markdown
1.9×
Inventory turns

Directional outcomes for a fast-scaling US colour-cosmetics brand re-planning on the live signal.

In colour cosmetics, the leaders hold 96% shade-curve integrity through a launch — selling the runners instead of discounting them.

Tightly · State of Retail Inventory 2026

Plan with confidence. One set of numbers, every team, every week.

There's nothing to rip out. Tightly runs on your existing ERP, EDI, e-commerce and POS. Give us 30 minutes and we'll show it on your own categories.