Price to sell-through, protect margin.
Per-SKU price sensitivity, measured from your own price history — raise price where demand won't feel it, hold where it will.
Price to how demand responds
Per-SKU price sensitivity, measured from your own price history — not a market-average curve.
Why price sensitivity is where margin hides.
Full-price sell-through gap between retail leaders and the field — won or lost on how precisely each SKU is priced.
Source: Incisiv × WRC × Anaplan 2026
Share of the catalogue Tightly classifies for price sensitivity from a retailer's own price history.
Source: Tightly · price-sensitivity engine
Face the Future's full-price sell-through gain after pricing to measured sensitivity.
Source: Audited customer outcome
What breaks before dynamic pricing runs to plan.
Three steps to a price demand won't feel.
Every price move, before & after
For each ±3% price change, Tightly reads daily velocity 14 days before and after — winsorized, promo- and stockout-filtered — so the response is real, not a market-average curve.
A sensitivity tier per SKU, from your data
Effects are pooled per direction and shrunk toward zero when evidence is thin, then tiered — Low / Moderate / High — with a confidence from how consistent the response is.
Raise where it won't be felt, hold where it will
Low-sensitivity SKUs take a price rise demand won't notice; high-sensitivity SKUs hold to protect volume. Every move is floored at margin and logged.
Price to how demand responds.
Per-SKU price sensitivity, measured from your own price history — raise price where demand won't feel it, hold where it will.
What changes once price reads how demand responds.
Elasticity per variant, not per category
Tightly fits a real elasticity curve at the variant level — colour, size, channel — from your own sales history, not a category-wide rule of thumb.
Test prices the way a merchant would
Hold-out variants, A/B'd channels, before-and-after windows — built into the platform, not bolted onto a spreadsheet.
Margins protected, not sacrificed
Pricing proposals are scored on gross-margin contribution after expected sell-through shift, not headline revenue.
One number all the way through
A price change feeds the forecast, the OTB and the markdown plan instantly — no second model, no reconciliation step.
Meet your Pricing agent
Measures how each SKU responds to price from your own history, then proposes the moves that add margin without denting volume — every one floored at your margin.
Meet the agents3 SKUs are priced below where demand would hold — measured from your own price moves. Want me to stage the increases, each floored at margin?
“We used to discount on instinct — match the competitor, hold the line, drop the price. Now the recommendation comes with the elasticity and the margin impact. Same team, +23% full-price sell-through.”
Full-price sell-through (audited)
The pricing you set today, and the one Tightly delivers.
Pricing is one part of the connected plan.
Demand forecasting
Forecast at SKU × channel × week — the same data drives elasticity per SKU.
Markdown
Pricing and markdown share the elasticity model. Defend full-price first, mark down on policy.
In-season management
Capital quadrant flags which styles need a price defend, which need to clear.
How does Tightly measure price sensitivity?
It reads your own price-change history — every time a SKU's price moved about 3% or more — and compares daily sell-through velocity for the 14 days before and after, filtering out promos and stockouts. Those measured responses are pooled per SKU into a sensitivity tier.
What about a SKU that's never changed price?
It's marked Still Learning until there's enough clean price history to classify — Tightly won't invent a sensitivity it hasn't seen. As price moves accumulate, the tier and its confidence firm up.
How confident is a tier?
Every tier carries a confidence based on how many clean price moves fed it and how consistently demand responded. Thin or contradictory evidence is flagged, so you never act on a tier that hasn't earned it.
Does it ever price below margin?
No. Every move is floored at your margin per category and channel; a proposal never goes below the floor, and any override routes to approval with a reason and a name.
How is this different from markdown?
Pricing defends full price — raising or holding the ticket on measured sensitivity. Markdown is the clearing lever for terminal stock. Both read the same per-SKU price response.
Margin demand won't feel. Price to measured sensitivity, not gut.
There's nothing to rip out. Tightly runs on your existing ERP, EDI, e-commerce and POS. Give us 30 minutes and we'll show it on your own categories.