Glossary

Financial KPIs

What is GMROI?

Gross margin earned per dollar of inventory.

Why it matters: It links merchandising to cash. Two ranges can share a margin %, but the faster-turning one returns more on the same stock.

How it's worked out: GMROI = gross margin $ ÷ average inventory at cost. ($400k ÷ $200k = 2.0)

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