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Glossary

Demand & forecasting

What is a demand forecast?

A prediction of how much will sell, by product and channel, over a future period.

Why it matters: It's the bottom-up half of the plan and the starting point for the buy. Get it wrong and everything downstream is wrong with it.

Related terms

demand planning

The process of turning a demand forecast into a usable plan, with human review and overrides.

demand sensing

Adjusting the near-term forecast from current signals (recent sales, web traffic, orders) rather than history alone.

Plan with confidence. One set of numbers, every team, every week.

There's nothing to rip out. Tightly runs on your existing ERP, EDI, e-commerce and POS. Give us 30 minutes and we'll show it on your own categories.

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