Every drop planned, not guessed.
How a streetwear label moved drop planning out of spreadsheets and into the planner — protecting full-price sell-through on limited runs.
Working capital freed
Markdown depth
Full-price sell-through
Inventory turns
The challenge
Drop cycles and limited runs move fast, and spreadsheets couldn't keep pace. Misjudged depth turned into markdown, and markdown was eating the margin the drops were meant to earn.
What changed
The team plans each drop on the signal now — allocation held to discipline, chase-and-reorder windows watched, and markdown timed deliberately rather than triggered in a panic.
The result
Full-price sell-through up 13 points, markdown depth down 11, stock turning faster, and over a million in working capital freed.
“Tightly has genuinely revolutionised how we plan a drop. We used to live in spreadsheets and we now live in the planner; the team would not let us roll it back.”
Plan with confidence. One set of numbers, every team, every week.
There's nothing to rip out. Tightly runs on your existing ERP, EDI, e-commerce and POS. Give us 30 minutes and we'll show it on your own categories.