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Season planning · apparel

Plan the season your customers actually buy.

Options, depth, newness and drop cadence, sized to demand at the size and channel level. Fewer stockouts on hero SKUs, less residual to mark down.

See it on your season

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From the operators at

UnileverM&SWHOOPBromptonSpeedoKiplingGathreHeist
22%

working capital reduction, on average

98%

in-stock service level, sustained

97%

would recommend Tightly to a peer

The shift

The way apparel planning breaks.

  1. 01
    ThenLine plans copied over from prior seasons; range doesn't trade to real demand.
    Line plans built at option × size × channel, from real demand.
  2. 02
    ThenSize curves reused; long on XS, short on M — every single season.
    Size curves that respect how each door trades — no blanket assumptions.
  3. 03
    ThenDrops land on a static calendar, not when the customer re-engages.
    Drop cadence tuned to re-engagement, not the calendar.
  4. 04
    ThenResidual builds in weeks 8–10; markdown eats the season.
    Clean exits — model markdown headroom before the season starts.
The pillars

Apparel season planning, tuned to how the category trades.

01

Options, calibrated.

Line plan sized at option and size level, from real demand — not last year's silhouettes with new palette.

Per option
Line plan at option × size × channel.
02

Size curves that hold.

Per-size demand at the door level. Stops the "we sold out of Medium in week two" cycle.

Per door
Size demand read at the store level.
03

Drop cadence, tuned.

Newness lands when your customer actually re-engages — not on a static calendar drawn in January.

Tuned
Cadence sized to re-engagement pattern.
04

Full-price sell-through.

Buy for the demand curve you'll see. Price to clear cleanly, protect margin on the way out.

22%
Less residual, on average, first full season.
Your agents

Your agents watch the season and stage the moves.

The model reads sell-through, size velocity and returns across the range. When a size or option drifts, the agents stage the re-plot; your buyer decides.

Meet the agents
Tightly agent
just now · within your limits
Live

Cropped Cardigan · SKU 4482 selling 42% faster than plan at size M. I can reorder 620 units this week; lead time gets you back in stock by week 4. Approve?

Range drift · this weekΔ wmape
Cropped Cardigan · M+42%6%
Wide-leg Trouser · L−18%8%
Ribbed Tank · Black+11%5%
Rebalance 240u DC → SFRe-baseline OTB Q3Hold buy on OCN-072
Stage movesReview firstLogged · audit ready
Apparel · £40M GMV

We went from arguing about the size curve every Monday to actually shaping the range for how each category trades.

DA
DTC apparel brand
Planning Lead
22%
Less residual season-on-season.
What you get

The apparel-specific outcomes.

Fewer stockouts on hero SKUs

The lines your customer keeps coming back for stay in stock — in the right size, in the right door.

Less residual, cleaner exits

Model markdown headroom before the season starts. Buy against demand, price to clear, protect margin.

Drops that trade

Newness cadence tuned to re-engagement, not a static calendar. Every launch lands into demand.

Store-level realism

Doors don't trade the same. Size curves, cover-weeks and allocation respect that.

Range you can defend. Season you can run. See it on your line plan.

Bring a category. We'll run it through the season model and show what would change — real SKUs, real doors, real numbers.

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