How it works
We categorize every underperforming product into one of three diagnostic buckets, prescribing the exact fix needed to unlock revenue.
Pinpoint the rejection
When a visitor lands on a product page but leaves without purchasing, Tightly decodes what happened. Tightly flags products where interest is high but conversion fails, helping you isolate the specific blocker.
Price resistance
Detect if users are bouncing immediately after seeing the price tag. Compare bounce rates against category averages to validate pricing elasticity.
Content gaps
Identify products with high dwell time but low add-to-cart rates—a signal that the description is unclear or the sizing guide is missing.
Uncover invisible inventory
Often, "slow movers" are simply "hidden movers." We identify products with deep inventory that are receiving zero attention. The solution isn't a markdown; it’s visibility.
Traffic injection
Highlight healthy inventory that is buried in the site architecture. Recommend specific items for the next email blast to unlock their potential.
Markdown prevention
Stop discounting products that no one has seen. Fix the traffic problem first to capture full-margin sales before resorting to clearance.
Normalize performance
A product selling 5 units a week might be a winner (if it has low traffic) or a loser (if it has viral traffic). Tightly calculates the true performance efficiency of every item.
Contextual benchmarking
Distinguish between bad products and bad circumstances. We score every item based on its ability to convert the traffic it is given.
Allocation intelligence
Prioritize marketing spend on products with the highest "Revenue Per View" efficiency, ensuring every ad dollar yields maximum return.
