For DTC brands

Stop losing best-sellers to stockouts.

The lines your customer comes back for should never be out of stock. Tightly forecasts channel-level demand and replenishes on lead time, not on gut feel.

See it on your best-sellersSee the platform

30 minutes on your continuity SKUs. Real numbers, no slide deck.

From the operators at

UnileverM&SWHOOPBromptonSpeedoKiplingGathreHeist
22%

working capital reduction, on average

98%

in-stock service level, sustained

97%

would recommend Tightly to a peer

The shift

Why hero SKUs go out of stock.

  1. 01
    ThenCover-weeks calc'd once a week, never at the size or channel level.
    Cover-weeks live at SKU × size × channel. Continuity lines protected.
  2. 02
    ThenMarketplace and site demand blended into one static average.
    Site, Amazon, wholesale each get their own demand signal, not a blend.
  3. 03
    ThenSafety stock is a hard-coded number, not lead-time aware.
    Safety stock and reorder point sized to real lead time, dynamically.
  4. 04
    ThenThe buyer notices the graph after the customer already found sold-out.
    Agents surface the shift before the buyer sees the graph.
The pillars

What changes when the forecast is honest.

01

Hero SKUs, live.

Continuity lines are protected. Your customer finds their size, in stock, in the right channel.

98%
In-stock service level on continuity SKUs.
02

Channel-level demand.

Site, marketplace and wholesale each read distinctly. No more blended-average false confidence.

Per channel
Demand signal separated by channel.
03

Lead-time-aware buys.

Reorder point sized to your real lead times, dynamically. Not a static safety-stock rule set once and forgotten.

Dynamic
Reorder points recalibrate with lead time.
04

Cash you redeploy.

Less dead stock in the tail; more cash in the ranges your customer actually wants.

22%
Working capital freed, on average.
Your agents

Your agents catch the shift before the graph does.

The model watches sell-through, returns, channel mix and lead times. Shifts get flagged and the reorder gets staged — before firefighting begins.

Meet the agents
Tightly agent
just now · within your limits
Live

Everyday Tee · Black · M is 3.4 weeks of cover, running hot on the site. I can place 1,200 units with our fastest lead time; you'll be back in stock in 11 days. Approve?

Best-seller cover · this weekΔ wmape
Everyday Tee · Black · M3.4 wks6%
Ribbed Tank · Site8.1 wks5%
Wide-leg · Wholesale2.9 wks4%
Rebalance 240u DC → SFRe-baseline OTB Q3Hold buy on OCN-072
Stage movesReview firstLogged · audit ready
Beauty · $12M GMV

We stopped losing hero SKUs to stockouts. Same lean team, more of the right stock, less cash in the wrong place.

DB
DTC brand
Founder
98%
In-stock service level on continuity SKUs.
What you get

The DTC-specific outcomes.

Hero SKUs stay live

The size and colour your customer came back for is there. No more "sold out in the wrong size in week two."

Working capital freed

Cash out of the tail, into the ranges that actually sell.

Less firefighting

The model catches the shift before the buyer notices the graph. Reorder stages itself.

Marketplace mix respected

Site, Amazon, wholesale each get their own demand signal — not a blended average that lies to you.

The lines that trade should never sell out. Bring your best-sellers.

Show us the SKUs that keep going out of stock. We'll run them through the model and walk through what would have changed.